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Magnat Bar

Address: Sochi Status: Conception Concept: A stylish summer ice cream bar - a center of attraction on a city beach

The Project Team: Christina Golynskaya

A concept of a summer bar in the city of Sochi for the Magnum ice cream brand. The stylish bar should attract the attention of people walking along the coastline with its bright image and association with cold, fresh ice cream, which is so relevant in the summer heat. For this reason, the bar is fitted with a decorative structure in the form of a familiar-shaped popsicle topping with ice cream and decorative ice cubes. This structure is connected to an installation that generates fog, which in just a little way resembles the effect of cold air flowing from an ice-cream. The bar should become a meeting place and centre of attraction for locals and visitors to the city.

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